February 09, 2011

A lot of truth here


There is an evolving list of thoughts on Bruce Mau Design's website. It's essentially a collection of insights into the studio's culture, its thinking and its beliefs. Here are some that stand out for me:
  • Keep moving - The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.
  • Don’t enter awards competitions - Just don’t. It’s not good for you.
  • Think with your mind - Forget technology. Creativity is not device-dependent.
  • Laugh - People visiting the studio often comment on how much we laugh. Since I've become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.
Nice site incidentally - using cargo to excellent effect.

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