2012 London Olympics Identity

I like it. Well done to Seb Coe and Wolff Olins for daring to be different.
I think the approach is spot on and i'm pleased that the London Olympics have so far avoided the cutesey character approach.

The good people at Coudal do a good job of summing up why it's a good thing

A few insightful comments at Speak Up as well

Give it time and I think more people will come round to the idea. And they'll start to see it in use and not as a mark in isolation.

The only thing i'd change is the crafting of the individual letters so that 2012 was more distinctive/recognisable. And perhaps 'London' could do with a less tricksy typeface.

Can we stop the logo bashing and put the knives away now?
And move on.